Building a telecom brand is a tricky business. Like, how do you make the pipes that transport all the fun to your smartphone and all the communication of your loved ones, interesting? How do you stay consistent when a 3% rise in customer liking one month is as hard to achieve as it's easy to lose the following month? Well me, my colleagues and the lovely, sharp and hard-working people at Telenor sure did our best. And in the aftermath of Telia owning the family segment since forever, our persistence, evolvement and fine-tuning of the Telenor Family concept claimed its very unique position on the market. A salute to everyone involved! 🫡