Henning Wijkmark

Copywriting//Creativity//Brand Strategy

About me.
About me.
I specialise in brand and corporate storytelling, making the complex accessible and the vague clear. Helping companies shape sustainable visions, platforms, strategies and stories by selecting the right words and placing them in the best possible order. 👆🏽
I specialise in brand and corporate storytelling, making the complex accessible and the vague clear. Helping companies shape sustainable visions, platforms, strategies and stories by selecting the right words and placing them in the best possible order. 👆🏽
Over the past couple of years, Pressbyrån has built a fun, accessible, and super-recognizable brand, allowing them to push the limit of what a small urban convenience store can be. Creating in-store campaigns together with Reitan Conveniance's awesome marketing team is maybe just a small part of this impressive brand build, but it's definitely a great pleasure.
Over the past couple of years, Pressbyrån has built a fun, accessible, and super-recognizable brand, allowing them to push the limit of what a small urban convenience store can be. Creating in-store campaigns together with Reitan Conveniance's awesome marketing team is maybe just a small part of this impressive brand build, but it's definitely a great pleasure.
Fast, fun, and friendly. That's pretty close to 7-11's brand promise but bang on for what it's like creating in-store campaigns together with the great people at Reitan Convenience. The word- and language-loving copywriter's (me) dream assignment.
Fast, fun, and friendly. That's pretty close to 7-11's brand promise but bang on for what it's like creating in-store campaigns together with the great people at Reitan Convenience. The word- and language-loving copywriter's (me) dream assignment.
To make Airmee stand out on the crowded last-mile delivery-market, me and brand strategy-wiz Ulrika Wilde dug deep into what Airmee is. Interviews and workshops with founders, management, development and team members resulted in a new brand platform, logo and tone of voice.
To make Airmee stand out on the crowded last-mile delivery-market, me and brand strategy-wiz Ulrika Wilde dug deep into what Airmee is. Interviews and workshops with founders, management, development and team members resulted in a new brand platform, logo and tone of voice.
No big, lavish, expensive brand campaigns. No photo shoots or movie sets in exotic countries. But everything daily that has to be there when the customer goes from interest to action. Mail flows, retail communication, website optimisation, SEO-writing and concept creation for insurances, both If private brand and exclusive partnerships. An extremely interesting, creative and educative process together with the lovely team at If Skadeförsäkring.
No big, lavish, expensive brand campaigns. No photo shoots or movie sets in exotic countries. But everything daily that has to be there when the customer goes from interest to action. Mail flows, retail communication, website optimisation, SEO-writing and concept creation for insurances, both If private brand and exclusive partnerships. An extremely interesting, creative and educative process together with the lovely team at If Skadeförsäkring.
One of the big events in Stockholm before Christmas is unveiling the NK storefronts. This year I added a report from the home of the gnome in charge of the book department and a few Christmas rhymes describing the other little helpers of The Great Department Store. 👆🏽 to see the settings by the brilliant team at Ray Atelier.
One of the big events in Stockholm before Christmas is unveiling the NK storefronts. This year I added a report from the home of the gnome in charge of the book department and a few Christmas rhymes describing the other little helpers of The Great Department Store. 👆🏽 to see the settings by the brilliant team at Ray Atelier.
SBAB has brought transparency to the Swedish mortgage market for nearly 40 years. I've developed campaigns, messages and copy to keep up their history of transparency, clarity and accessibility in a very busy market.
SBAB has brought transparency to the Swedish mortgage market for nearly 40 years. I've developed campaigns, messages and copy to keep up their history of transparency, clarity and accessibility in a very busy market.
When a near and dear passes away, it's not only your emotions you have to deal with. Practical, financial and legal issues also tend to pile up and create potential problems among friends and family. Together with the smart and caring people at Fenix Family, I helped form the fast, easy and digital way of dealing with these practicalities, so you and your loved ones don't have to worry about them when that inevitable day finally comes.
When a near and dear passes away, it's not only your emotions you have to deal with. Practical, financial and legal issues also tend to pile up and create potential problems among friends and family. Together with the smart and caring people at Fenix Family, I helped form the fast, easy and digital way of dealing with these practicalities, so you and your loved ones don't have to worry about them when that inevitable day finally comes.
StillArk is a danish premium kitchen manufacturer deeply rooted in architecture and craftsmanship. They believe in long lasting kitchens, built to be maintained and last for generations. Basically the last kitchen you will ever buy. Together with graphic designer superstar Cecilia Lindgren and in close cooperation with the client, we developed a new brand name, logo, graphic design and tone of voice.
StillArk is a danish premium kitchen manufacturer deeply rooted in architecture and craftsmanship. They believe in long lasting kitchens, built to be maintained and last for generations. Basically the last kitchen you will ever buy. Together with graphic designer superstar Cecilia Lindgren and in close cooperation with the client, we developed a new brand name, logo, graphic design and tone of voice.
Building a telecom brand is a tricky business. Like, how do you make the pipes that transport all the fun to your smartphone and all the communication of your loved ones, interesting? How do you stay consistent when a 3% rise in customer liking one month is as hard to achieve as it's easy to lose the following month? Well me, my colleagues and the lovely, sharp and hard-working people at Telenor sure did our best. And in the aftermath of Telia owning the family segment since forever, our persistence, evolvement and fine-tuning of the Telenor Family concept claimed its very unique position on the market. A salute to everyone involved! 🫡
Building a telecom brand is a tricky business. Like, how do you make the pipes that transport all the fun to your smartphone and all the communication of your loved ones, interesting? How do you stay consistent when a 3% rise in customer liking one month is as hard to achieve as it's easy to lose the following month? Well me, my colleagues and the lovely, sharp and hard-working people at Telenor sure did our best. And in the aftermath of Telia owning the family segment since forever, our persistence, evolvement and fine-tuning of the Telenor Family concept claimed its very unique position on the market. A salute to everyone involved! 🫡
How do you put Sweden top-of-mind for global food and nature-loving tourists? We teamed up with Visit Sweden, four Swedish Michelin-starred chefs and transformed our whole country into a do-it-yourself gourmet restaurant - The Edible Country. In cooperation with Bookatable, anyone looking for a Michelin-class food experience could book an outdoor table for free. Made together with the lovely people at Prime Weber Shandwick. 👆🏽 to see the case.
How do you put Sweden top-of-mind for global food and nature-loving tourists? We teamed up with Visit Sweden, four Swedish Michelin-starred chefs and transformed our whole country into a do-it-yourself gourmet restaurant - The Edible Country. In cooperation with Bookatable, anyone looking for a Michelin-class food experience could book an outdoor table for free. Made together with the lovely people at Prime Weber Shandwick. 👆🏽 to see the case.
How do you feature BMWs brand new LED headlights with a reach of over 500 meters? If you ask BMW ambassador and pro surfer Freddie Meadows, you do it with the first ever winter storm night surf-sesh in the Baltic Sea. Pretty grim but very well-illuminated 🔦 With LOWE Brindfors👆🏽 to see the film.
How do you feature BMWs brand new LED headlights with a reach of over 500 meters? If you ask BMW ambassador and pro surfer Freddie Meadows, you do it with the first ever winter storm night surf-sesh in the Baltic Sea. Pretty grim but very well-illuminated 🔦 With LOWE Brindfors👆🏽 to see the film.
Founded in 2013 by ATP-champion Robin Söderling, RS Sports has pioneered tennis balls and created a brand specialised in high-quality sportswear. I've contributed by writing a brand story and various campaign texts and content.
Founded in 2013 by ATP-champion Robin Söderling, RS Sports has pioneered tennis balls and created a brand specialised in high-quality sportswear. I've contributed by writing a brand story and various campaign texts and content.
Timeless design has been the essence of Skultuna for over 400 years. Working with one of the world's oldest brands is an honour and a pleasure, as projects can be anything from designing cufflinks to writing a catalogue or developing the brands tone of voice.
Timeless design has been the essence of Skultuna for over 400 years. Working with one of the world's oldest brands is an honour and a pleasure, as projects can be anything from designing cufflinks to writing a catalogue or developing the brands tone of voice.
IDUN Minerals is a Swedish beauty company, founded on international womens day 2011. In close cooperation with researchers and dermatologists, their products do not only highlight your beauty. They also do good for your skin. Together with my colleagues at LOWE Brindfors, I helped sharpen their tonality, emphasise their inclusive philosophy and nordic openness in print, OOH and SoMe.
IDUN Minerals is a Swedish beauty company, founded on international womens day 2011. In close cooperation with researchers and dermatologists, their products do not only highlight your beauty. They also do good for your skin. Together with my colleagues at LOWE Brindfors, I helped sharpen their tonality, emphasise their inclusive philosophy and nordic openness in print, OOH and SoMe.
By providing buildings that adapt to people and planet, Adapteo enables societies to become more resilient and sustainable, making it easy to find fitting solutions for an unpredictable future. In cooperation with the brilliant minds at Carve Sthlm, we help Adapteo transform this vision into clear and accessible communication.
By providing buildings that adapt to people and planet, Adapteo enables societies to become more resilient and sustainable, making it easy to find fitting solutions for an unpredictable future. In cooperation with the brilliant minds at Carve Sthlm, we help Adapteo transform this vision into clear and accessible communication.
LOMO MGMT is a small boutique agency in Stockholm, representing international image-makers such as photographers, directors, stylists, set designers, and hair & make-up artists. My small contribution to this fantastic company is writing content for their site and bios for their amazing artists. A true pleasure.
LOMO MGMT is a small boutique agency in Stockholm, representing international image-makers such as photographers, directors, stylists, set designers, and hair & make-up artists. My small contribution to this fantastic company is writing content for their site and bios for their amazing artists. A true pleasure.
AIK isn't just the passion of over 100 000 supporters all over Sweden. It has also been a passion project for me, with several head-turning and innovative campaigns, initiatives and merchandise projects. 👆🏽 to see a few examples.
AIK isn't just the passion of over 100 000 supporters all over Sweden. It has also been a passion project for me, with several head-turning and innovative campaigns, initiatives and merchandise projects. 👆🏽 to see a few examples.
Concrete, and the building industry in general, leaves a big CO2-footprint. Luckily, that is changing with the efforts of precast concrete market leader Consolis. Together with CARVE STHLM, I've helped them reach further with their circular and more sustainable way of doing things.
Concrete, and the building industry in general, leaves a big CO2-footprint. Luckily, that is changing with the efforts of precast concrete market leader Consolis. Together with CARVE STHLM, I've helped them reach further with their circular and more sustainable way of doing things.
For the last few years, Nordax has breathed fresh air into the Swedish banking industry. Challenging old ways, old banks and old marketing rules, I've been a part of finding their language to help the customers to find them.
For the last few years, Nordax has breathed fresh air into the Swedish banking industry. Challenging old ways, old banks and old marketing rules, I've been a part of finding their language to help the customers to find them.
Vattenfall has been a long-time partner of the international skiing federation, pushing and developing the sport. Both through sponsorship and their product - electricity - adding energy, tech and helping athletes achieve new record-breaking results. 👆🏽 to see the campaign.
Vattenfall has been a long-time partner of the international skiing federation, pushing and developing the sport. Both through sponsorship and their product - electricity - adding energy, tech and helping athletes achieve new record-breaking results. 👆🏽 to see the campaign.